Operating principles: honesty, fairness, profit

Business philosophy:
The leading idea –philosophy, learning, management, products, competition, service
Pragmatic -- pay attention to the laws; respect the reality, solid progress
Efficiency -- perfect plan, time cherishing, rapid reaction, results oriented
Quality -- reliable, humanization, value for money
Brand -- audience, effects, affinity

Management objectives: talent accumulation, regulations, highly efficiency, superior performance

Management philosophy:
Relaxed –open dialogues, free flow of information, resources sharing
Open – full play, continuous learning, good at introducing, learn from experience
Self discipline -- ethical, regulations compliance, self-discipline.
Collaborative -- cooperation, coordination, mutual supplement
Progress – enterprise and employees develop together

Values of employee:
Loyalty – loyalty to the company, cherish the reputation and interests of company
Innovation -- thinking, dare to be the first
Passion -- active and dedicated participation
Self-improvement – unwilling to fail, do not give up easily
Team -- sincere cooperation, team oriented